The San Antonio Spurs use ChatGPT to scale impact on and off the court
Not a pilot. The San Antonio Spurs deployed custom GPTs across fan engagement, operations, and team strategy.
Why it matters
Enterprise adoption of AI is moving from pilots to scaled deployment. A major sports franchise using custom GPTs operationally signals broader B2B validation of LLM utility beyond chatbots.
The key facts
8 to knowSan Antonio Spurs deployed custom GPTs
Use cases: fan engagement, operations, team innovation
Real-world enterprise application across multiple workflows
Published May 7, 2025 on OpenAI official blog (credible source)
San Antonio Spurs using custom GPTs for fan engagement
ChatGPT integrated into operations and team workflows
Use cases span fan experience, operational efficiency, and innovation
Published by OpenAI as case study (May 2025)
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: Discover how the San Antonio Spurs are using custom GPTs to enhance fan engagement, streamline operations, and drive innovation across teams.