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ToolsThe story, in brief

The San Antonio Spurs use ChatGPT to scale impact on and off the court

Not a pilot. The San Antonio Spurs deployed custom GPTs across fan engagement, operations, and team strategy.

Reporting by OpenAI Blog 1 min brief
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The KeyNews take

Why it matters

Enterprise adoption of AI is moving from pilots to scaled deployment. A major sports franchise using custom GPTs operationally signals broader B2B validation of LLM utility beyond chatbots.

The key facts

8 to know

  1. San Antonio Spurs deployed custom GPTs

  2. Use cases: fan engagement, operations, team innovation

  3. Real-world enterprise application across multiple workflows

  4. Published May 7, 2025 on OpenAI official blog (credible source)

  5. San Antonio Spurs using custom GPTs for fan engagement

  6. ChatGPT integrated into operations and team workflows

  7. Use cases span fan experience, operational efficiency, and innovation

  8. Published by OpenAI as case study (May 2025)

Go to the source

OpenAI Blogopenai.com

Publisher excerpt: Discover how the San Antonio Spurs are using custom GPTs to enhance fan engagement, streamline operations, and drive innovation across teams.
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