‘Their favourite games were already built with AI’: Google exec says almost every big studio uses AI, but not all disclose it - Video Games Chronicle
9 out of 10 game studios are already using AI—but they're hiding it from players. Here's why Google thinks that needs to change.
Why it matters
AI adoption in gaming is widespread but opaque. A Google Cloud exec claims the industry is silently building with AI while players remain unaware, raising questions about disclosure transparency and the future of AI-driven game development.
The key facts
10 to knowRoughly 9 out of 10 game developers already using AI tools
Most studios not disclosing AI use to players
Google Cloud Games exec Jack Buser claims current business model is unsustainable
AI is being used across major studio pipelines for game development
Gap between adoption rates and public transparency in gaming industry
Google Cloud exec claims ~90% of major game studios already use AI in development
Wide adoption gap between actual AI use and public disclosure by developers
Google positioning AI as a solution to unsustainable game development economics
Player perception misalignment: most gamers unaware their favorite games contain AI-assisted development
Industry norm of non-disclosure suggests competitive or perception concerns around AI labeling
Go to the source
Reuters Technologynews.google.com
Publisher excerpt: ‘Their favourite games were already built with AI’: Google exec says almost every big studio uses AI, but not all disclose it Video Games Chronicle “What players don’t realise is that their favourite games right now were already built with AI” Mobilegamer.biz "This is not a sustainable business…