Tokenomics - the enterprise conversation has moved on from AI enthusiasm to AI accountability. Good, says ISG
Enterprise AI spend is staying flat, but the FOMO era just ended. Now the hard part: proving ROI.
Why it matters
The conversation has shifted from 'we need AI' to 'where is our AI spending actually going?' — a maturation signal that means enterprises are moving from pilot enthusiasm to accountability metrics and governance scrutiny.
The key facts
8 to knowISG analyst commentary on enterprise AI spend accountability shift
Spending continues despite 'tokenomics crisis' — no pullback reported
Conversation has moved from FOMO-driven 'just do something' to outcome-focused allocation
Published October 12, 2026 — timing suggests response to mid-year budget reviews
Conversation moved from AI enthusiasm to AI accountability
Enterprise spending continues despite 'tokenomics crisis'
Focus now on WHERE spend is allocated, not FOMO-driven adoption
ISG commentary on enterprise purchasing discipline
Go to the source
diginomicadiginomica.com
Publisher excerpt: AI spend goes on, despite the tokenomics crisis, but the big question now is around where that spend is going, rather than the FOMO-fed ‘just do something’ frenzy we’ve seen to date.