WorkThe story, in brief

Too Many AI Use Cases, Too Little Impact

Organizations have 50+ AI pilots. Most deliver nothing. Here's how to pick the ones that matter.

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The KeyNews take

Why it matters

AI deployment has shifted from 'can we build it?' to 'should we build it?' — practitioners now face a prioritization and ROI measurement problem that separates real value from pilot theater. This is a business strategy story, not a technical one.

The key facts

8 to know
  1. Problem framed as prioritization, not capability

  2. Focus on business value, impact, feasibility, and strategic alignment

  3. Organizations struggling to translate pilots into measurable outcomes

  4. Forrester advisory/best-practice content

  5. Problem framed as prioritization, not AI capability gap

  6. Evaluation criteria: business value, impact, feasibility, strategic alignment

  7. Widespread pilot-to-production bottleneck in organizations

  8. Focus on measurable business outcomes vs. proof-of-concept proliferation

Go to the source

Forrester Blogforrester.com

Publisher excerpt: Organizations are flooded with AI ideas, pilots, and proofs of concept, yet many struggle to translate them into measurable business outcomes. The problem is not a lack of AI use cases. The problem is prioritization. Learn how to evaluate AI opportunities through the lens of business value, impact,…
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