Transforming customer support with AI: How Vercel decreased tickets by 31%
Not a pilot. Vercel deployed an AI agent that cut support tickets by 31% — and it's staying.

Why it matters
Vercel's case study demonstrates real-world ROI from AI agent deployment in customer support, offering a concrete benchmark for leaders evaluating AI efficiency gains in high-volume operations.
The key facts
9 to knowVercel reduced human-handled support tickets by 31% via AI agent integration
65% of organizations now regularly use AI (up from ~33% 10 months prior)
AI deployment maintained support quality standards while scaling
Use case: customer support workflow automation
Source: McKinsey survey cited; Vercel internal deployment data
Vercel AI agent reduced human-handled support tickets by 31%
65% of organizations now regularly use AI in operations (up from ~33% in 10 months)
AI integrated into support workflow to maintain service quality while scaling customer base
Published September 2024
Go to the source
Vercel Blogvercel.com
Publisher excerpt: latest AI survey shows 65% of organizations now regularly use AI — nearly double from just ten months ago, with many using it to increase efficiency in critical areas like customer support. McKinsey's At Vercel, we integrated AI into our support workflow. Our AI agent reduced human-handled tickets…