TwelveLabs’ video AI finds new use cases on AWS Marketplace
80% of the world's data is video. TwelveLabs just made it searchable on AWS.
Why it matters
TwelveLabs' video AI models are gaining distribution through AWS Marketplace, expanding accessibility to enterprises that need multimodal video analysis at scale—a rarely-discussed but massive category outside the LLM spotlight.
The key facts
9 to knowTwelveLabs founded in 2020, specializes in multimodal video AI models
Company claims over 80% of world's data is in video format
Product now available on AWS Marketplace for wider enterprise reach
Video intelligence remains underserved compared to LLM focus in media
TwelveLabs specializes in multimodal video AI models
Founded 2020, established customer base in video intelligence
80% of world's data is video format
New availability on AWS Marketplace
Video AI remains underutilized despite data volume dominance
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Publisher excerpt: Large language models have dominated headlines, but what about video AI? TwelveLabs specializes in multimodal AI models that can “watch” and analyze video content. Founded in 2020, the company has built a strong customer base around its video intelligence capabilities. “Over 80% of the world’s data…