Understanding complex trends with deep research
OpenAI's deep research just landed in enterprise hands. Bain & Company is already using it to map industry trends at scale.

Why it matters
OpenAI is shipping deep research capabilities into production workflows, signaling a shift from model-as-product to model-as-research-infrastructure for Fortune 500 strategy teams.
The key facts
8 to knowOpenAI deep research feature now in use by Bain & Company
Use case: complex industry trend analysis and research synthesis
Product positioning: enterprise research automation tool
Published February 2, 2025
OpenAI deep research feature deployed at Bain & Company
Use case: Complex industry trend analysis and research
Feature enables multi-step reasoning on unstructured data
Published Feb 2, 2025 — recent deployment announcement
Go to the source
OpenAI Blogopenai.com
Publisher excerpt: How OpenAI deep research helps Bain & Company understand complex industry trends.