Universal Music is launching an AI music platform with ElevenLabs
Universal Music just handed ElevenLabs a multiyear licensing deal. Here's what that means for AI music generation — and creator royalties.
Why it matters
A major record label is monetizing AI music generation at scale by licensing its catalog to ElevenLabs. This signals how generative AI tools move from startups to enterprise platforms, and shapes the economics of AI-generated music for both creators and rights holders.
The key facts
13 to knowUniversal Music Group launching AI music platform with ElevenLabs
Multiyear licensing agreement (duration not specified)
Platform enables remixes, mashups, and new takes on licensed tracks
Artists can opt-in to participation
UMG also developing separate AI music platform with Udio
UMG has prior AI licensing deals with Spotify, Nvidia, and others
Published Sep 10, 2026
Universal Music Group + ElevenLabs multiyear licensing deal
Platform enables remixes, mashups, and new takes on licensed catalog
Artists can opt in or out of participation
UMG also developing separate platform with Udio
Prior licensing deals: Spotify, Nvidia, KLA
Announced September 2026
Go to the source
The Verge AItheverge.com
Publisher excerpt: Universal Music Group is launching a new AI-powered platform that will allow users to draw from its catalog of licensed music to create song remixes, mashups, and new takes on tracks, according to an announcement on Thursday. The record label is developing the platform through a multiyear licensing…