Using the AI SDK to build Sitecore Stream's AI-powered brand aware assistant
Sitecore just shipped an AI-powered brand assistant. Here's why your marketing stack needs to pay attention.
Why it matters
Enterprise marketing platforms are shipping AI-native tools built on third-party SDKs (Vercel's AI SDK). This is a deployment signal: brands are moving beyond chatbots to AI-augmented creative workflows.
The key facts
9 to knowSitecore launched AI-powered brand assistant using Vercel AI SDK
Tool enables marketers to interact with brand assets conversationally and visually
Focus on brand consistency + creative enablement
Built on third-party AI infrastructure (Vercel), not proprietary models
Sitecore Stream: AI-powered brand assistant launched
Built using Vercel AI SDK
Target use case: marketers managing brand assets and consistency
Interactive conversational interface for brand content interaction
Published March 3, 2025
Go to the source
Vercel Blogvercel.com
Publisher excerpt: —a leading digital experience platform—wanted to create a transformative AI tool that would help marketers connect more deeply with their brand assets, driving both consistency and creativity. Using the AI SDK, they lunched —a dynamic, AI-powered brand assistant that empowers marketers to interact…