WorkThe story, in brief

We’re ‘dangerously close’ to dead internet theory, says Pangram’s CEO

AI-generated content is now flooding job applications, product reviews, and insurance claims — platforms can't tell what's real anymore.

Illustration of two anonymous hands arranging task cards around an amber tool on a shared desk.
People, judgement and the changing nature of work.AI illustration by KeyNews
The KeyNews take

Why it matters

AI content pollution is forcing enterprises and platforms to rethink trust infrastructure and verification workflows. This is a societal-impact and workplace-readiness story: how AI is degrading signal across systems that businesses and workers rely on.

The key facts

11 to know
  1. AI-generated text and images appearing in job applications

  2. AI slop in product reviews at scale

  3. AI content in insurance claims

  4. Pangram CEO quotes 'dangerously close' to dead internet theory

  5. Multiple startups emerging to address AI content detection

  6. Trust infrastructure breakdown as the narrative

  7. AI-generated content now appearing in job applications

  8. AI-generated content appearing in product reviews

  9. AI-generated content appearing in insurance claims

  10. Startups emerging to address the verification/authentication problem

  11. Reference to 'dead internet theory' as metaphor for trust collapse

Go to the source

TechCrunch AItechcrunch.com

Publisher excerpt: The internet has a trust problem, and it’s not just because social media feeds are filling up with AI slop. AI-generated text and images are now making their way into job applications, product reviews, and even insurance claims, leaving platforms and users alike scrambling to figure out what’s…
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