AgentsThe story, in brief
What Optimizely Customer Zero Teaches About Agentic AI Governance
Optimizely's agentic AI deployment reveals the real constraint: not the model, but the operating model around it.
The KeyNews take
Why it matters
As enterprises move agents from pilots to production, governance and operating-model changes are emerging as the critical bottleneck—not AI capability itself. This case study surfaces what works and what breaks.
The key facts
5 to knowOptimizely deployed agentic AI in marketing operations
Operating model governance identified as key success factor
Theory of Constraints framework applied to agentic AI deployment
Case study framed around 'Customer Zero' — early production deployment
Focus on constraints beyond model capability
Go to the source
Forrester Blogforrester.com
Publisher excerpt: This is the story behind writing Customer Zero Case Study: Optimizely Shows AI Success Requires Operating Model Governance. When I Went Looking For Agentic Marketing, I Found A Constraint Early in my career, my dad handed me a copy of The Goal by Eliyahu Goldratt. The book introduced me to the…