When Algorithms and LLMs Become Sellers, Your Commerce Strategy Must Change
Nobody is talking about this: LLMs are already reshaping commerce. Your go-to-market strategy needs to change now.
Why it matters
As AI agents and LLMs move into the sales and discovery layer, businesses must fundamentally rethink commerce strategy — from product positioning to channel distribution. This isn't a future scenario; it's already happening.
The key facts
7 to knowDistributed commerce driven by algorithms and LLMs is already live
Consumer discovery and purchase behavior shifting to AI-mediated channels
Strategic implication: long-term profitability requires commerce strategy redesign
Published by Forrester (analyst credibility)
Distributed commerce powered by algorithms and LLMs is already reshaping consumer discovery and purchasing
Strategic shift required: from traditional commerce to agent-mediated transactions
Long-term profitability now depends on visibility and influence within AI agent recommendation layers
Go to the source
Forrester Blogforrester.com
Publisher excerpt: Distributed commerce is here — and is already reshaping how consumers discover and buy. Learn what you need to do to achieve long-term success and profitability.