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ToolsThe story, in brief

WPP and Vercel: Bringing AI to the creative process

WPP just embedded AI directly into its creative workflow for 100k+ professionals globally.

Reporting by Vercel Blog 1 min brief
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New tools for building and creating with AI.AI illustration by KeyNews
The KeyNews take

Why it matters

A major creative agency network (WPP) is operationalizing AI tooling at scale across client work, signaling how enterprise creative services are shifting from AI as experiment to AI as infrastructure.

The key facts

10 to know

  1. WPP partnership expansion with Vercel

  2. Vercel v0 AI SDK integration into WPP creative teams

  3. Global network deployment across WPP's client base

  4. First agency collaboration of this kind (claimed)

  5. Published June 24, 2025

  6. WPP partnership expansion with Vercel and Anthropic Claude

  7. First-of-its-kind agency collaboration integrating Claude into creative teams

  8. Global network rollout (WPP operates 100K+ employees across agencies)

  9. SDK-based integration (WPPv0 AI SDK) suggests embedded workflow tooling, not external API calls

  10. Published June 24, 2025 (very recent)

Go to the source

Vercel Blogvercel.com

Publisher excerpt: Today, we're announcing an expansion of our partnership with . A first-of-its-kind agency collaboration that now brings and directly to WPP's global network of creative teams and their clients.WPPv0 AI SDK
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