WPP and Vercel: Bringing AI to the creative process
WPP just embedded AI directly into its creative workflow for 100k+ professionals globally.
Why it matters
A major creative agency network (WPP) is operationalizing AI tooling at scale across client work, signaling how enterprise creative services are shifting from AI as experiment to AI as infrastructure.
The key facts
10 to knowWPP partnership expansion with Vercel
Vercel v0 AI SDK integration into WPP creative teams
Global network deployment across WPP's client base
First agency collaboration of this kind (claimed)
Published June 24, 2025
WPP partnership expansion with Vercel and Anthropic Claude
First-of-its-kind agency collaboration integrating Claude into creative teams
Global network rollout (WPP operates 100K+ employees across agencies)
SDK-based integration (WPPv0 AI SDK) suggests embedded workflow tooling, not external API calls
Published June 24, 2025 (very recent)
Go to the source
Vercel Blogvercel.com
Publisher excerpt: Today, we're announcing an expansion of our partnership with . A first-of-its-kind agency collaboration that now brings and directly to WPP's global network of creative teams and their clients.WPPv0 AI SDK