Synthesia
AI avatar video and interactive sessions for enterprise
- Overview
- Synthesia converts scripts into professional avatar-led videos in 140+ languages, used by 50,000+ companies for training, onboarding, and internal comms. The Synthesia 3.0 platform adds Express-3 full-body avatars, an AI video Assistant, Dubbing 2.0, and a Sessions layer for live two-way roleplay and survey conversations with avatars. SOC 2 Type II, ISO 27001/27701/42001, and GDPR compliance make it the default choice for regulated enterprise deployments.
- Why it matters
- Synthesia is moving beyond passive video into interactive practice, putting it in direct competition with dedicated sales-coaching and e-learning platforms — a larger and stickier market than one-way content creation. Enterprise adoption is driven by its compliance posture (SOC 2, ISO 42001) and the ability to consolidate video production, multilingual dubbing, and avatar-based coaching in one vendor contract. The per-minute credit model can surprise teams that scale volume quickly, and lock-in increases as organizations build custom avatars and brand kits inside the platform. Watch whether Sessions pricing is bundled into existing plans or sold as a separate line item — that will determine the true total cost at enterprise scale.
- In practice
- L&D teams typically use Synthesia to convert slide decks or policy documents into presenter-led videos via the AI Assistant, then publish directly to an LMS using SCORM export. Sales teams are beginning to use Roleplay Sessions for onboarding and objection-handling practice, running scored conversations against AI avatar personas built from existing call recordings and playbooks. The main practical constraint is the per-minute video cap on self-serve plans: a team producing more than 30 minutes of finished video per month will quickly need Enterprise pricing, which Vendr data puts at a median of $30,000 annually.
- Best for
- Enterprise L&D, corporate comms, and sales enablement teams replacing traditional video production and in-person role-play training
- Pricing
- Basic free (watermarked, limited credits); Starter $29/mo or ~$18/mo annually (1,200 credits, 125+ avatars, 10 min video/mo); Creator $89/mo or ~$64/mo annually (3,600 credits, 180+ avatars, 30 min video/mo, API access); Enterprise custom (unlimited minutes, 230+ avatars, SSO, SCORM)
Key features
- Express-3 avatar model with full-body gestures, micro-expressions, and Style Avatars
- AI Assistant: prompt-to-finished-video workflow with on-brand structure
- Dubbing 2.0: improved lip sync, natural voices, and smarter translation in 140+ languages
- Sessions platform: live two-way Roleplay and Survey conversations with AI avatars for coaching and practice
- SOC 2 Type II, ISO 27001/27701/42001, GDPR — single security review covers all session types
Quick answers
- What is Synthesia?
- Synthesia converts scripts into professional avatar-led videos in 140+ languages, used by 50,000+ companies for training, onboarding, and internal comms. The Synthesia 3.0 platform adds Express-3 full-body avatars, an AI video Assistant, Dubbing 2.0, and a Sessions layer for live two-way roleplay and survey conversations with avatars. SOC 2 Type II, ISO 27001/27701/42001, and GDPR compliance make it the default choice for regulated enterprise deployments.
- Why does Synthesia matter?
- Synthesia is moving beyond passive video into interactive practice, putting it in direct competition with dedicated sales-coaching and e-learning platforms — a larger and stickier market than one-way content creation. Enterprise adoption is driven by its compliance posture (SOC 2, ISO 42001) and the ability to consolidate video production, multilingual dubbing, and avatar-based coaching in one vendor contract. The per-minute credit model can surprise teams that scale volume quickly, and lock-in increases as organizations build custom avatars and brand kits inside the platform. Watch whether Sessions pricing is bundled into existing plans or sold as a separate line item — that will determine the true total cost at enterprise scale.
- What is Synthesia best for?
- Enterprise L&D, corporate comms, and sales enablement teams replacing traditional video production and in-person role-play training
- How much does Synthesia cost?
- Basic free (watermarked, limited credits); Starter $29/mo or ~$18/mo annually (1,200 credits, 125+ avatars, 10 min video/mo); Creator $89/mo or ~$64/mo annually (3,600 credits, 180+ avatars, 30 min video/mo, API access); Enterprise custom (unlimited minutes, 230+ avatars, SSO, SCORM)
Seen in recent stories
Where Synthesia showed up in the last 90 days of KeyNews editions.
Synthesia’s AI training platform is moving beyond videos into live coaching
TechCrunch AI ·
Tech Moves: Microsoft names new exec; Remitly CPO/CTO departs; AWS veteran to head Synthesia in Seattle
GeekWire ·
This AI Unicorn Is Powering The World’s Most Realistic Avatars—And Disrupting A $200 Billion Market
Forbes Innovation ·
Know the terms
Glossary entries that explain what Synthesia is built on.
Multi-modal
An AI model that can process and generate multiple data types, such as text, images, audio, and video in a single system. Multi-modal models like GPT-4o and Gemini are converging previously separate AI capabilities.
Watermarking
Techniques for embedding invisible signals in AI-generated content to identify its origin. Watermarking is a key tool for combating deepfakes and meeting emerging regulatory requirements around AI disclosure.
Vertical AI
An AI product purpose-built for a specific industry, such as legal, healthcare, or finance. Vertical AI startups compete on domain expertise and data moats rather than raw model capability.
Content filtering
Automated systems that screen AI inputs and outputs for harmful, illegal, or off-brand material. Filters are essential for production deployment but can also over-block legitimate use cases.
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