Content (Alone) Won’t Close Your AI Skills Gap
Content alone won't close your AI skills gap — here's what Forrester found actually works.

Why it matters
As enterprises race to deploy AI, workforce upskilling is becoming a critical bottleneck. This analysis moves beyond 'buy the course' to what actually closes the practitioner skills gap — relevant to anyone budgeting training programs or advising on AI adoption timelines.
The key facts
7 to knowRecurring enterprise client demand: best AI upskilling content and fastest learning paths
Content market for AI skills training is evolving rapidly
Forrester research suggests content-only approaches are insufficient
Implication: blended or hands-on learning strategies needed alongside content
Forrester analyst reports recurring client demand: 'Who makes the best AI upskilling content?'
Theme: enterprises equating content purchase with workforce readiness
Implicit finding: content market is evolving but not solving the underlying skills-gap problem
Go to the source
Forrester Blogforrester.com
Publisher excerpt: Over the last year, there has been a recurring theme in my client requests. Who makes the best AI upskilling content? What should I buy to upskill my workforce? What’s the fastest way to learn AI skills? At first, I responded by saying that the content market was evolving quickly, and I couldn’t…