George Clooney, Tom Hanks, and Meryl Streep back new ‘Human Consent Standard’ for AI licensing
Hollywood just forced AI's hand. A new licensing standard means every model startup will need to negotiate rights—or face legal fallout.
Why it matters
The Human Consent Standard represents a shift in how AI training data governance will work at scale. This isn't academic—it's a concrete framework that will force AI labs and startups to implement consent-based licensing or risk litigation from major cultural IP holders.
The key facts
9 to knowHuman Consent Standard launched with backing from George Clooney, Tom Hanks, Meryl Streep
Builds on Really Simple Licensing (RSL) Standard from 2025
Allows creators to set terms: full permission, conditional access, or full restriction
Applies to likeness, creative work, characters, and designs
RSL Media is a nonprofit foundation managing the standard
Policy framework with direct implications for AI training data sourcing
Allows creators to set three permission levels: full access, conditional access, or full restriction
Framework covers likenesses, creative work, characters, and designs
RSL Media is a nonprofit managing the standard
Go to the source
The Verge AItheverge.com
Publisher excerpt: Hollywood actors and producers are standing behind a new AI licensing standard that will tell AI systems whether they'll need to pay to use a person's likeness, creative work, characters, and designs. With the Human Consent Standard, people can set terms for the use of their work or likeness,…