WorkThe story, in brief
Mary Jo Foley: What’s a consumer-focused outsider doing at the helm of Microsoft’s AI push?
Microsoft taps Snap/Greylock veteran to turn Copilot into a 'Super App'—betting on the outsider move.
The KeyNews take
Why it matters
A consumer-focused executive from outside the AI establishment is now steering Microsoft's $20B+ Copilot bet. The hire signals Microsoft's pivot toward consumer-enterprise unification—a graveyard of failed bets for the company.
The key facts
4 to knowJacob Andreou (former Snap, Greylock) leading Microsoft Copilot strategy
Mandate: turn Copilot into 'Super App' bridging consumer and enterprise
Microsoft's historical track record on consumer-enterprise unification is weak
Outsider hire suggests strategic reset on how Copilot is positioned
Go to the source
GeekWiregeekwire.com
Publisher excerpt: Jacob Andreou, a former Snap and Greylock executive, is leading Microsoft's effort to turn Copilot into a 'Super App' that bridges consumer and enterprise AI. But Microsoft hasn't had much luck with that kind of unification before.