WorkThe story, in brief
Suits won't quit AI spending, even if they can't prove it's working
Nobody is talking about this: enterprise AI spending is disconnected from ROI proof.
The KeyNews take
Why it matters
A KPMG study reveals executives are doubling down on AI investments despite inability to demonstrate measurable returns—signaling either conviction in future value or a high-stakes game of organizational momentum that could reshape enterprise AI strategy.
The key facts
4 to knowKPMG study finding: executives continue heavy AI spending without proven ROI
Enterprise AI investment behavior remains disconnected from measurable business outcomes
Signals broader risk: organizational commitment to AI may be driven by FOMO rather than quantified impact
Relevant to board-level decision-making and CFO scrutiny of AI capex justification
Go to the source
The Register AI/MLgo.theregister.com